the gap also has “girlfriend jeans” which made me perk up for about .2 seconds before i remembered how straight women use the word girlfriend. though i still don’t really understand what exactly that’s supposed to convey about the jeans

“‘The Girlfriend is a more feminine version of the boyfriend jean cut, so yes, you could say she’s you!’ explains TOPSHOP Jeans Buyer Keda Rich.”

the jeans marketing has looped back on itself. normal women’s jeans, but about men somehow

I’d be scared to put those jeans on, they’re so conceptually complicated they might flip my ass into a mirror universe