1. execution. the enthusiasm in his voice feels earnest, which gives it an entirely different quality than if, say, this was on some low rent commercial where everyone involved obviously doesn’t know how to act and has this stilted sensation when they try to be excited. this man is honestly excited about guys being dudes. earnestness is funny in so many unique ways that i think a lot of people sometimes miss cuz they get wrapped up in exploring the comedic potential of irony and the like. earnestness can be very, very funny.
2. “guys being dudes” is a weird, incredible sentence. it makes you wonder what, exactly, the coach means. what are guys? what are dudes? why is guys being dudes so great that nothing’s better than it? we can bring a lot of assumptions into both the words “guys” and “dudes”, but the fact that the coach uses both of them, dudes to describe guys, makes it a fucking headscratcher. what is guys being dudes to this guy? “guys being guys” has a pretty regular history and we can generally assume what someone means, drawing all the way to shitty sitcoms like Home Improvement and before - but “guys being dudes” is weird. it’s slightly out of synch. it feels a little like something an alien trying to blend in might say. “what’s better than this? guys being dudes.”
and he’s so earnest about it. so very earnest.